Privacy Policy

1. Introduction

ChainLedger Academy Ltd ("ChainLedger Academy", "we", "us", or "our") is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy applies to all visitors of our website and describes what data we collect, why we collect it, how we use it, who we share it with, and your rights regarding that data.

ChainLedger Academy Ltd is registered in England and Wales. Our registered office is at 71 Queen Victoria Street, City of London, EC4V 4AY, United Kingdom. You can reach us by email at [email protected] or by telephone at +44 20 7048 3291.

We act as the data controller for all personal data collected through this website. We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Data We Collect

We may collect and process the following categories of personal data depending on how you interact with our website:

• Full name (when submitted via our contact form)
• Email address (when submitted via our contact form)
• Phone number (if voluntarily provided)
• IP address (collected automatically by our web server and analytics tools)
• Browser type and version (collected automatically)
• Device type and operating system (collected automatically)
• Cookies and tracking identifiers (first-party and third-party, as described below)
• Usage data (pages visited, time on site, click paths, scroll depth)
• Form submission content (the subject and message you write when contacting us)
• Conversion events (form submissions, outbound link clicks)

3. Legal Basis for Processing

Under Article 6 of the UK GDPR, we rely on the following legal bases for processing your personal data:

• Contact form data: Consent (Art. 6.1.a) and, where a service relationship exists, performance of a contract (Art. 6.1.b).
• Analytics data: Consent (Art. 6.1.a). Analytics cookies are activated only after you provide explicit consent.
• Marketing and remarketing data: Consent (Art. 6.1.a). Marketing cookies are activated only after you provide explicit consent.
• Security and fraud prevention: Legitimate interest (Art. 6.1.f). We have a legitimate interest in maintaining the security and integrity of our website.

4. Cookie Categories

We divide cookies used on this website into three categories:

5. Marketing Cookies: Detailed Disclosures

6. Consent

By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalised advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

7. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

• Google LLC: Cookie identifiers, conversion events, anonymised behavioural data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
• Meta Platforms, Inc.: Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

8. Lead Forms and Contact Requests

When you submit a contact form, request information, or register interest in our educational services, we collect the information you provide. This typically includes: full name, email address, and your message.

Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

9. Google Services and Advertising

This website uses the following Google services:

• Google Analytics 4: Collects anonymised usage data, device information, and behavioural signals. IP anonymisation is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
• Google Ads Conversion Tracking: Records when a user completes a defined action (such as a form submission) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
• Google Remarketing: Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
• Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

10. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

11. Retention Periods

We retain personal data for no longer than necessary to fulfil the purposes for which it was collected. Specific retention periods per category are:

12. Your Rights

If you are located in the EEA or UK, you have the following rights under the GDPR:

• Access (Art. 15): Request a copy of the data we hold about you.
• Rectification (Art. 16): Correct inaccurate or incomplete data.
• Erasure (Art. 17): Request deletion of your data ("right to be forgotten").
• Restriction (Art. 18): Limit how we process your data.
• Portability (Art. 20): Receive your data in a structured, machine-readable format.
• Objection (Art. 21): Object to processing based on legitimate interest.
• Withdraw consent (Art. 7.3): Revoke consent at any time without penalty.

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

• UK users: https://ico.org.uk
• EU users: https://edpb.europa.eu

13. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

14. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

15. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

16. Landing Page Integrity

The content of this website accurately represents the educational services described. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

17. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will notify visitors by displaying a prominent banner on our homepage for a minimum of 14 days before the changes take effect.

We encourage you to review this page periodically for the latest information about our privacy practices. The "Last Updated" date at the top of this policy indicates when the most recent revision was published.

18. Contact Information

If you have questions about this Privacy Policy, wish to exercise your data rights, or need to report a privacy concern, please contact us: