Cookie Policy

1. Introduction

ChainLedger Academy Ltd ("we", "us", "our") operates the website accessible at this domain. This Cookie Policy is designed to help you understand what cookies and similar tracking technologies are, why we use them, and what choices you have regarding their use.

This policy should be read alongside our Privacy Policy, which provides broader information about how we collect, use, and protect your personal data.

Our registered office is at 71 Queen Victoria Street, City of London, EC4V 4AY, United Kingdom. You can reach us at [email protected] for any cookie-related queries.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work efficiently, to provide information to the site owners, and to enable certain features and functionalities.

Cookies can be "first-party" (set directly by our website) or "third-party" (set by external services we use, such as analytics providers). Cookies may persist for different periods of time. "Session cookies" are deleted when you close your browser. "Persistent cookies" remain on your device for a defined period or until you manually delete them.

In addition to cookies, we may use similar technologies such as tracking pixels, web beacons, and device identifiers. Where this policy refers to "cookies," it includes these related technologies unless stated otherwise.

3. Cookie Categories We Use

We categorise the cookies used on this website into three distinct groups. Each category serves a different purpose, and your consent requirements differ based on the category.

4. How We Obtain Your Consent

When you first visit our website, you are presented with a cookie consent banner at the bottom of the screen. This banner provides three options:

• Accept All: Enables all cookie categories, including analytics and marketing cookies.
• Reject Non-Essential: Only essential cookies remain active. No analytics or marketing cookies are placed on your device.
• Manage Preferences: Opens a detailed preferences panel where you can enable or disable analytics and marketing cookies independently. Essential cookies remain active at all times.

By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalised advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Your consent choice is stored in your browser's local storage for 12 months. After this period, the consent banner will appear again, and you will be asked to reconfirm your preferences.

No analytics or marketing cookies are activated until you explicitly accept them. Dismissing the banner without making a selection results in only essential cookies being active.

5. EEA and UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

The Privacy and Electronic Communications Regulations 2003 (PECR), which apply in the United Kingdom, require that we obtain consent before placing non-essential cookies on your device. Our cookie consent mechanism complies with both PECR and GDPR requirements.

6. Withdrawing Your Consent

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

After withdrawing consent for analytics or marketing cookies, those cookies will no longer be placed on your device during subsequent visits. However, cookies already stored on your device must be deleted manually through your browser settings.

7. Opting Out of Personalised Advertising

You may opt out of personalised advertising at any time through the following external tools:

• Google Ads Settings
• Your Online Choices (EU)
• Network Advertising Initiative
• Digital Advertising Alliance
• Meta Ad Preferences (Facebook / Instagram)

Opting out does not remove ads entirely. You will continue to see non-personalised advertisements.

8. Managing Cookies via Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find cookie management options in the "Settings", "Preferences", or "Privacy" section of your browser. Common actions include:

• Viewing and deleting individual cookies
• Blocking all cookies or only third-party cookies
• Receiving notifications before cookies are placed
• Clearing all cookies when you close your browser

Please be aware that blocking or deleting cookies may affect the functionality of some parts of our website. Essential cookies are needed for the site to work correctly; if these are blocked, certain features may not be available.

For guidance on managing cookies in specific browsers, refer to the help documentation provided by your browser manufacturer. The Information Commissioner's Office (ICO) also maintains a helpful guide at ico.org.uk.

9. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

• Google LLC: Cookie identifiers, conversion events, anonymised behavioural data, remarketing lists. Governed by Google's Privacy Policy: policies.google.com/privacy
• Meta Platforms, Inc.: Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

10. Google Services and Advertising

This website uses the following Google services:

• Google Analytics 4: Collects anonymised usage data, device info, and behavioural signals. IP anonymisation is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on.
• Google Ads Conversion Tracking: Records when a user completes a defined action (such as a form submission) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
• Google Remarketing: Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
• Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: policies.google.com/technologies/ads

11. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: facebook.com/adpreferences

12. International Data Transfers

Some of the cookie data collected on this website may be transferred to and processed in countries outside the European Economic Area and the United Kingdom, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. The UK International Data Transfer Addendum (IDTA) also applies where relevant. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

13. Cookies and Children

This website is not directed at individuals under the age of 16. We do not knowingly use cookies to track or collect data from minors. If we discover that data has been collected via cookies from a person under 16 without verifiable parental consent, we will take steps to delete the relevant cookie data promptly. Contact us at [email protected] if you believe this has occurred.

14. Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) setting that sends a signal to websites requesting that your browsing activity not be tracked. There is currently no universally accepted standard for how websites should respond to DNT signals. Our website relies on the cookie consent mechanism described in this policy to determine whether analytics and marketing cookies are placed. If you do not wish to be tracked, we recommend rejecting non-essential cookies via the consent banner.

15. Third-Party Websites

Our website may contain links to external websites. We are not responsible for the cookie practices or privacy policies of those third-party sites. We encourage you to review the cookie policies of any external website you visit. This Cookie Policy applies only to the ChainLedger Academy website.

16. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make material changes, we will notify you by displaying a notice on our homepage for a minimum of 14 days before the changes take effect.

The "Last Updated" date at the top of this page indicates when the policy was most recently revised. We encourage you to review this page periodically to stay informed about how we use cookies.

17. Relationship to Other Policies

This Cookie Policy forms part of our broader approach to data protection. For full details about how we collect, process, and store your personal data, please refer to our Privacy Policy.

For information about your rights under the General Data Protection Regulation (GDPR) and UK GDPR, including your right of access, rectification, erasure, and portability, please refer to our GDPR page.

18. Contact Us

If you have any questions about this Cookie Policy, wish to exercise your rights regarding cookies, or would like to request a copy of the Standard Contractual Clauses governing international data transfers, please contact us:

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.